A multi-year agreement will see iHeartMedia and LiveXLive combine their livestreaming and online radio businesses.
iHeartMedia are purveyors of one of the biggest collections of radio stations online through iHeartRadio. They have teamed up with livestreaming and live music company LiveXLive Media for a multi-year deal combining their content, production, distribution and promotion.
The partnership gives LiveXLive exclusive rights to stream 17 iHeartRadio events globally. Events include iHeartRadio’s ALTer Ego iHeartCountry Festival, iHeartRadio Wango Tango, Daytime Stage at the iHeartRadio Music Festival and iHeartRadio Fiesta Latina. The deal also includes licensing and streaming rights for certain iHeartRadio Theater shows.
LiveXLive CEO and chairman, Robert Ellin says: “From the start, our mission has been to deliver the best seat in the house to fans of all genres of music. This deal immediately allows us to expand and diversify our programming through iHeartMedia’s reach of a quarter of a billion people across radio, digital, social and more.”
A new co-created iHeartRadio channel will be made for LiveXLive as well as other new co-produced and co-promoted video content. The new partnership is part of LiveXLive’s rapid expansion of content having streamed over 24 music festivals, concerts and other live music events with over 40 hours of live content during their 2019 fiscal year.
President of Entertainment Enterprises for iHeartMedia, John Sykes said: “We are all about connecting great artists with their fans in every way we can. This partnership with LiveXLive will expand the reach of our one of a kind iHeartRadio events and theatre shows to new audiences.”
Ellin added: “Our partnership with iHeartMedia is a powerful win for fans, bands and brands.”