Instagram is testing link sharing via stories for all its users

Image credit: Instagram

Instagram is now testing allowing its users share links via their story with the new linking sticker.

Up until now Instagram limited who can post swipe-up links in their stories, normally you would need that coveted blue tick or have 10,000 followers. However, all Instagram users will now be able to add a link sticker, which can be found stickers tab when creating a story. It will work the same way that the swipe-up does, but you will double tap on the sticker instead of a swipe. 

The test is designed to learn how people will take advantage of the link sticker and Instagram will be watching for the types of links people post, keeping a close eye on misinformation or spam. Stickers also align to how people are currently using the platform, according to Instagram’s Head of Product, who in a recent interview with The Verge said: “That is the sort of future system we would like to get to.” Adding: “And that’s what we hope to roll out, if we’re able to make this work.”

Links will be limited to stories with no plan to bring them to the feed or any other area of the app. 

This is a great addition to the app and will empower content creators on the platform. Allowing them to use the platform to push viewers to their blogs, shops, and charities. 

Music journalist and photojournalist based in Cornwall.

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