iTunes to Double Song Samples at Wednesdays Press Event
Apple’s Steve Jobs will take the stage on Wednesday at the company’s annual September media event, and he is expected to announce that iTunes users will be allowed at least twice the amount of time to sample a song.
iTunes currently offers 30 second snippets of songs, which is to provide users with a taste of the music to help them decide whether they like it enough to buy.
While Apple offers the Genius Mix, a song recommendation engine, music consumers know that they can go elsewhere and be given more of a chance to try out a song. This could give YouTube and Pandora an advantage, as iTunes is not the starting point in the song-purchasing process.
According to the sources, Jobs and Apple will focus a large part of Wednesday’s gathering on how the company is improving iTunes’ music discovery experience.
