Twitch will soon remove many VODs and issue strikes to accounts with unauthorised music

Twitch warns creators that many VODs will be removed after around 1000 DMCA takedown notifications were issued by music publishers.

Live streaming platform Twitch, owned by Amazon, sent out an email to creators warning of many incoming DMCA takedowns and strikes. Many videos were deleted from the platform last May as usage of the platform grew during the pandemic and DMCA notifications came flooding in. The email from Twitch reads:

We recently received a batch of DMCA takedown notifications with about 1,000 individual claims from music publishers. All of the claims are for VODs, and the vast majority target streamers listening to background music while playing video games or IRL streaming.

Twitch

Twitch still lacks any sort of YouTube-like Content ID system that can recognise music usage and distribute royalties to rightsholders. Instead of placing ads on videos, allowing creators to use copyright-protected music and artists to monetize videos, publishers send Twitch DMCA takedown requests and Twitch are required to comply to avoid lawsuits. In order for creators to use music in their videos they must use royalty-free music or license music with the artist/label directly to avoid strikes and removed videos. Three strikes on an account results in a permanent ban from Twitch.

Twitch says the notifications were automated and more may come soon. The notice specifically calls out VODs (video on demand) with copyright-protected music in the background. VODs are previously live streamed videos that are made available after the fact. This advanced warning should help streamers remove videos with unauthorised music before the strikes hit their account.

In response to much criticism from Twitch creators and the music industry, Twitch rolled out a product called Soundtrack that gave users copyright-free music, as well as partnered with music industry companies such as Wasserman Music and Rolling Stone, and allowed artists to track performance with ForTunes. Still, their lack of a real system in place can lead to hilarious results, such as Metallica’s heavy metal being swapped out for Zelda-like music during BlizzCon.

Is Twitch close to signing a licensing deal with publishers for music on Twitch?

In great news for artists, labels and streamers, Twitch is apparently nearing a licensing deal with NMPA to pay artists for music on Twitch streams.

Learn how to make money from a YouTube channel with the first-ever podcast by YouTube

YouTube is launching its first podcast “The Upload: The Rise of the Creator Economy,” sharing secrets from its successful influencers on starting a business YouTube channel.

Leave a Reply

Your email address will not be published. Required fields are marked *