Image Credit: SoundCloud
Eight SoundCloud artists-turned-gamers will face off at the platform’s first-ever Fortnite tournament.
SoundCloud is stepping into the gaming world with SoundCloud Player One, a Fortnite battle royale livestreamed on Twitch. The players battling it out will be SoundCloud artists. Taking place on SoundCloud’s Twitch Channel and Facebook page on February 18th from 8pm to 11pm EST, the livestream gaming tournament will also include a halftime performance from host Rico Nasty.
Twitch has recently been edging towards the music industry and SoundCloud has been eyeing up the gaming world hoping to connect with its young userbase. SoundCloud says that over 49% of their users identify as gamers. The tournament offers an opportunity for artists and fans to share their love of gaming and music, and is the latest partnership between SoundCloud and Twitch. The ‘SoundCloud on Twitch’ channel launched in May 2020, and the platforms also joined forces to help artists through the pandemic by fast-tracking certain SoundCloud artists to Affiliate status on Twitch so they could start earning money from livestreaming faster.
Fans can join in with SoundCloud Player One and chat to the players in real time. SoundCloud sees the tournament as a new opportunity for artists to connect with their fans. Erika Leone, Vice President of Brand Marketing at SoundCloud said:
With so many of our creators and listeners sharing a real passion for gaming culture, we’re stepping into the gaming space for the first time to bring them together to engage in innovative ways and connect rising creators with new fans.Erika Leone, Vice President, Brand Marketing, SoundCloud
The half-time show will feature a performance by Rico Nasty. The rapper and singer is co-hosting the tournament alongside Javier ‘MonsterDface’ Collazo, Esports commentator and host who has gained a huge following professionally streaming Fortnite on Twitch and beyond. Rico Nasty started out with an underground following on SoundCloud and hit the mainstream, her studio album Nightmare Vacation going to number one on the Billboard Heatseekers Albums Chart.
The full SoundCloud Player One lineup will be announced over the coming days. Fans can follow the latest news on the SoundCloud Player One Hub, or by following along on SoundCloud’s Instagram and Twitter.