Image Credit: Gaana
Indian streaming service Gaana has launched AutoQueue, a feature that automatically personalises your playlists, reading listener’s minds.
Gaana, India’s biggest streaming service, has launched a feature named AutoQueue. The new feature uses an algorithm to recommend similar tracks to listeners, personalising listening habits without the user lifting a finger.
Gaana’s algorithm uses machine learning to predict what song the listener would like to hear next, queueing up an endless mix of tracks.
AutoQueue uses factors like BPM and past behaviour to decide whether songs are likely to be heard together. Gaana say that the new feature is already driving 30% more streams from users.
Sandeep Lodha, CEO of Gaana, said: “In the last year and a half, audio streaming has played a major role in people’s lives and consumption is on the up. Gaana has always been known to understand the pulse of the Indian listener and with AutoQueue we are now going one step further to hyper-personalize each user’s app experience, and making it effortless to listen to great music.”
“The feature is born of Gaana’s user research and tech capabilities and gives personalized endless background track to the lives our users live in the foreground. I invite everyone to experience the joy of AutoQueue.”
AutoQueue joins features on other streaming services like Spotify and Deezer that use algorithms to help users discover more music. Deezer’s recommendation system also includes Deezer Flow Moods, a track mix that lets users choose music based on their emotions.