Image Credit: Instagram
Instagram’s short-form video feature and competitor to TikTok, Reels up the maximum length of videos to 60 seconds from 30 seconds.
Head of Instagram Adam Mosseri recently gave some details on the future of the platform, describing Instagram as “no longer just a square photo-sharing app”, putting an emphasis on video and other growing features. One of Instagram’s latest new features is Reels, their vertically scrolling, horizontal, short-form video sharing TikTok rival. Just a few weeks after TikTok rolled out 3-minute videos to all of their users, Instagram’s longer Reels have now started rolling out to all Instagram users. The new feature was announced yesterday in a meme.
Beyond cringey memes from corporate accounts pretending to have a personality, 60-second Reels is a helpful feature, especially for those that want to share existing content over 30 seconds across platforms. Growing your presence across various social networks is a key tool for artists, influencers and content creators. Just be sure to remove the TikTok watermark before sharing your video to Reels. Once you’ve received the update, you can toggle the length of Reels by simply tapping the “30” circle to switch between 15, 30 and 60 seconds.
Instagram has also added a Captions sticker to Reels. Similarly to an existing feature on TikTok, this automatically transcribes audio to text in videos, a great feature for deaf, hard-of-hearing or simply users in quiet settings with their phone on mute. Instagram recently brought the same feature to Instagram Stories. Captions are currently available in some English-speaking countries, with a broader roll out to more regions and languages coming soon.