75% of TikTok Users Discover New Artists Via The Platform

A new report from MRC Data details that 75% of its US users discover new music and artists via their app.

TikTok music promotion – how to get a song to go viral on TikTok (video)

How do songs go viral on TikTok? Check out this video looking at the rise of one of the most successful artists on TikTok in the last year, The Kid LAROI.

Longer videos on TikTok – good news for music artists?

TikTok is now giving all users the option to create three-minute-long videos on the app. Will it change the way music is used on TikTok?

Ed Sheeran’s Euro 2020 TikTok show breaks records

A recent livestream gig by Ed Sheeran on TikTok in which he premiered “Bad Habits” was the most-watched live performance on TikTok ever.

Is TikTok the future of the music industry?

A survey of 1000 TikTok users revealed that 47% believe that TikTok is the future of the music industry – and over half say the app influences their music taste. Is TikTok the most important place on the internet for music right now?

TikTok launches Australian radio station TikTok Trending on iHeartRadio

What music is trending on TikTok? Find out on a new radio station on iHeartRadio, only playing music popular on TikTok in Australia.

TikTok Adds New Features That Aims To Benefit Music Creators

TikTok is doubling down on its roots as a music-focused creation app with the new features.