How do songs go viral on TikTok? Check out this video looking at the rise of one of the most successful artists on TikTok in the last year, The Kid LAROI.
A survey of 1000 TikTok users revealed that 47% believe that TikTok is the future of the music industry – and over half say the app influences their music taste. Is TikTok the most important place on the internet for music right now?