New data in Spotify for Artists shows where your streams come from
Image Credit: Spotify
Spotify’s new ‘Made to Be Found’ site details how fans discover music. ‘Source of Streams’ in Spotify for Artists personalizes this data.
“Introducing new ways to understand and impact how fans find – and fall in love with – music on Spotify.” Billions of discoveries happen each year on Spotify. This is any time a listener streams an artist for the first time. Thanks to music streaming, it can happen at any stage in the artist’s career. Spotify want to help artists understand the paths to discover, to help them build their fanbases. Made to Be Found hopes to show artists how fans find and fall in love with music on Spotify.
Did you know that over 150,000 artists were playlisted by Spotify for the first time across 2020 and 2021? Or that 33% of artist discoveries come from personalized sessions? Spotify’s new site details how music goes from distribution and playlist pitching to three key pathways to reach listeners: “editorial curation by Spotify, personalized algorithmic recommendations, and fan-led streaming, like adding songs to personal playlists.” This data comes alongside actions artists can take to grow and engage their audience.
Find all of the data on the new site at found.byspotify.com. Taking a more personalized approach, a new beta feature in Spotify for Artists details your own unique source of streams.
Tracks to Discovery
Spotify highlights the three pathways to getting discovered on the music streaming service.
- Made by Editors (Editorial Streams): Editorial curation on Spotify – in playlists like New Music Friday or Lorem – continues to uplift and empower new voices. Over 150,000 artists were playlisted for the first time across 2020 and 2021.
- Made for You (Personalized Streams): We draw upon a multitude of signals to connect the right song to the right ears at the right time in personalized algorithmic recommendations, such as Discover Weekly, Radio & Autoplay, Mixes, or personalized editorial playlists like Songs to Sing in the Shower. 33% of all new artist discoveries on Spotify happen in these personalized sessions — helping to drive future active streams from new fans.
- Made by You (Active Streams): The majority of streams on Spotify come from Made by You sessions. These active streams are generated by listeners seeking out artists and music they love on fan-made or artist playlists, artist profiles, and catalog pages for albums or singles. Listeners showcase their fandom by following an artist, liking a song or album, adding songs to personal playlists they curate, or sharing tracks or lyrics on socials.
Source of Streams
An update to the Engagement tab on Spotify for Artists shows you the “Source of Streams”. This gives you a day-by-day breakdown of how each source is contributing over the past month across your full catalog, be it an active source like Listener’s queue or programmed source like Personalized editorial playlists. This new data comes alongside existing engagement stats like streams per listener, saves and playlist adds. You can learn more about the new features in the new Made to Be Found site. Log in or claim your Spotify for Artists profile now to get started.
Take Control
Spotify are investing in powerful tools to help artists get found and build fanbases on the platform. Made to Be Found highlights existing tools to help you take control and maximise your music growth, including customizing your artist profile, pitching to playlist editors, sharing music on socials, creating Promo Cards, uploading Canvases or building Marquee campaigns.
Providing all artists with more details is always a good thing. These new features should help artists understand where their streams come from, to better inform future marketing decisions.