Tomorrowland launches record label and signs exclusive global partnership with Universal Music Group

Image credit: Tomorrowland Music

Although the EDM festival Tomorrowland had to cancel for a second year running they’ve launched their own Tomorrowland Music label and partnered with UMG.

The Belgian EDM festival has today announced that it is starting its own label called Tomorrowland Music and that they are partnering with Universal Music Group. The label will also work closely with Virgin Records Germany and Virgin Music Label & Artist Services. 

A statement released by Tomorrowland reads: “Through this bespoke and innovative label partnership, Tomorrowland will enjoy direct access to a collective pool of UMG’s most successful international label divisions, creating greater flexibility to deliver global hits.” Adding: “The partnership will be led in Berlin by Alexander Neipp, Daniel Schmidt and Magnus Textor (Virgin Records) and Tina Adams (Virgin Music Label & Artist Services).”

The first release from Tomorrowland Music is out now and is titled ‘You Got The Love’ by Neversleeps, check it out here.

The Tomorrowland deal is but one of many UMG has signed in recent months, recently announcing an ambitious plan to develop a greater presence in China and a strategic global alliance with the infamous rock band Aerosmith. They’ve also signed deals with Huawei, Triller, and Lomotiff, the TikTok rival. In addition to this, the label has had an incredibly successful year with the company generating $1million an hour in Q1 2021. 

Tomorrowland Festival after movie here:

Music journalist and photojournalist based in Cornwall.

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