Meta and Google just announced the latest viewing figures on Facebook/Instagram Reels and YouTube Shorts, during their Q2 2023 results.

During their Q2 2023 financial results earnings call, Meta told analysts that views on Facebook and Instagram Reels are currently over 200 billion a day, up from 140 billion last autumn.

Reels plays exceed 200 billion per day across Facebook and Instagram. We’re seeing good progress on Reels monetisation as well, with the annual revenue run-rate across our apps now exceeding $10bn, up from $3bn last fall.

Mark Zuckerberg, CEO, Meta

Google’s Q2 2023 results revealed that YouTube currently pulls in Shorts views from more than two billion logged-in monthly users, up from 1.5 billion last year.

TikTok on the other hand currently has roughly 1.1 billion monthly active users. While this number is markedly lower than that promoted by YouTube Shorts, it should be noted that there’s a difference between a YouTube user watching one short video, and a TikTok users, specifically opening up the TikTok for an experience, exclusively dedicated to short-form video.

It’s difficult to compare these numbers, as I’m sure is the intension behind the differing formats given out by these platforms. It’s important for artists and creators to ensure their presence is across all major social media platforms. With easy editing tools, getting your videos online couldn’t be easier.

With RouteNote, independent artists can get their music on to TikTok, Instagram Reels, YouTube Shorts and over a hundred other music streaming services, free of charge.