Image Credit: Spotify
In just two years Spotify have racked up an incredible 12 billion streams on listeners’ On Repeat playlists, spinning people’s favourite tracks over and over again.
Launched in 2019, ‘On Repeat‘ is one of Spotify’s personalised playlists that tunes itself to each listener with a selection of songs made just for them. The purpose of ‘On Repeat’? Well it’s the songs you just don’t want to stop listening to, of course. The tracks that people just want to listen to on repeat.
It’s hit the right mark with listeners clearly, who can’t get enough of their favourite tunes. The playlist offers a mix of tracks to listeners based on what they’ve listened to most in the last 30 days. Spotify have revealed that On Repeat has enabled over 12 billion streams with more than 750 million hours listened to on that playlist alone.
It’s a testament to the incredible power of playlists which make up a huge amount of the already huge number of streams people make every day on top services like Spotify, Apple Music, Amazon, and many more. Playlists have spiritually replaced radio as a place to discover new music that suits people’s tastes personally but offers so much more potential, as seen in this playlist which offers people more of what they’re currently loving.
Their celebration of the huge listening impact from the playlist comes just one week after they announced that they will be opening On Repeat up for brands to sponsor. The new offering for brands will allow them to place their brand on the playlist for that week as the On Repeat sponsor replacing the usual ads for Free users with purely that company’s.
To celebrate the huge milestone of listeners on On Repeat, Spotify have shared the music that gets played on repeat the most:
- “Blinding Lights” by The Weeknd
- “Dance Monkey” by Tones and I
- “Circles” by Post Malone
- “Don’t Start Now” by Dua Lipa
- “Señorita” by Camila Cabello and Shawn Mendes