Image Credit: Spotify
Spotify launched their K-pop playlist back in September 2014. Today K-Pop Daebak has pulled in millions of followers and billions of streams.
Seven years after launching their flagship, first-of-its-kind playlist, K-Pop Daebak has become a home to the K-pop genre on Spotify. According to Spotify, the playlist has since gained 1.7 billion accumulated streams, 3.1 million followers and nearly 5.3 billion minutes of streaming. That’s around 88 million hours or 10 thousand years. Over the seven years, the playlist has introduced fans worldwide to approximately 70,000 tracks.
K-Pop Daebak is one of the most important hubs of the genre, connecting K-pop to a global audience. The majority of listeners are Gen Z, with over half of the streams coming from those aged 18 to 24 years old. As for the top 10 countries streaming the playlist, the United States comes in first, followed by Indonesia, the Philippines, Malaysia, Taiwan, Singapore, Thailand, Canada, Brazil and Australia.
You’ll find K-Pop Daebak as well as a wide range of playlists and music from Korean artists in Spotify’s K-pop hub. The hub hosts playlists such as RADAR Korea and Fresh Finds Korea – helping listeners discover rising Korean artists, R&B and hip-hop focused playlists like TrenChill K-R&B and K-Hip Hop +82, plus indie music-focused In The K-Indie. Alongside genre playlists, you’ll also find theme, mood and moment focused playlists to soundtrack your entire day.
With Spotify launching in Korea last February, the music streaming service say they have accelerated their support for Korean labels and artists “by providing Masterclasses of our Spotify for Artists platform featuring various cutting-edge tools and data to empower them to connect with a larger global audience.”
The following infographic shows the latest streaming data around K-Pop Daebak from Spotify:
Spotify is dedicated to connecting Korean artists and their work to listeners all over the world, so that music can be discovered and enjoyed far and wide across borders. This has [been], and will continue to be, our mission in Korea for the long term and we are honored to serve as a bridge that connects K-pop and Korean artists to the world.Kossy Ng, Head of Music, Asia, Spotify
Fancy getting your own music on Spotify’s K-Pop Daebak or just about any other editorial playlist? Upload your music to RouteNote today for free, distribute to Spotify, then follow these instruction for playlist consideration.