BLACKPINK have just become the most popular artist on YouTube in 2021 in terms of subscribers, replacing Justin Bieber.
K-pop group BLACKPINK have replaced Justin Bieber as the number one artist on YouTube. BLACKPINK’s YouTube statistics show that the band now have 66.3 million subscribers and Justin Bieber now lags behind with 65.1 million.
Kpop on YouTube has always been an important way for the groups to reach fans. Kpop on YouTube has always been an important way for the groups to reach fans. Last year BLACKPINK became the first K-pop group to pass 50 million subscribers on the platform.
BLACKPINK had been edging closer to becoming the most followed artist on YouTube throughout 2021, with over 10 billion plays this year alone. The band is also currently the second-biggest K-Pop artist on Spotify, with 18.3 million monthly listeners, behind the princes of K-pop BTS.