Image Credit: SiriusXM
With the acquisition of Cloud Cover Music, SiriusXM now offers three services supplying music for businesses.
Cloud Cover Music lets businesses play ad-free music in any location, often controlled remotely through head offices. The tech platform is an easy option for businesses looking for a background soundtrack without worrying about licensing; it’s used by Taco Bell and T-Mobile.
SiriusXM now boasts a trio of business music offerings, as Cloud Cover Music joins the already established SiriusXM Music For Business and Pandora for Business.
Why the acquisition? SiriusXM’s expanded portfolio means support for a wide range of businesses of all sizes. For Cloud Cover Music the association with bigger brand names of SiriusXM and Pandora brings its own form of stability.
Cloud Cover Music is retaining its Vice President and General Manager, Mark Lehman, who said: “We are thrilled to become part of the SiriusXM family. As one of the fastest growing music for business services, we’re proud of the track record that Cloud Cover Music has achieved with our tens of thousands of customers.”
“We’re excited to have the brand recognition and strength of SiriusXM and Pandora behind us as we continue to focus on delivering the best music and messaging products for businesses.”
Joe Verbrugge, Executive Vice President, SiriusXM said: “SiriusXM and Pandora have always offered a unique blend of great content and great technology. The addition of Cloud Cover Music to our commercial music portfolio is expected to help propel us forward and contribute to the growth of our business.”