iHeartMedia Using Their 850 Radio Stations to Build Their Own Podcasting Network and Audience for Advertisers

RouteBotin
Digital Music News
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Music News

iHeartMedia is planning to harness the power of their 850 radio stations to build out their own podcasting network and audience to bring in more advertisers and advertising dollars.

iHeartMedia just announced Sunday Night Podcasts, in which 270 stations will play a prerecorded podcast episode in between music or talk radio.

This should also allow iHeartMedia to decrease the price of creating some of their original content and these prerecorded podcast episodes will have a much lower cost in the short and long term compared to a live show.

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