Music journalist and photojournalist based in Cornwall.

Learn music marketing strategies from Olivia Rodrigo, Taylor Swift, and Adele

Spotify streams of Olivia Rodrigo album release Sour grew faster than Adele and Taylor Swift in 2021. What can we learn from the music marketing strategies of these popular female pop artists?

Social media takeovers – tips for musicians

What is a social media takeover, how do they work, why would an artist get involved – and are they worth it?

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