Meta Verified rolls out to the United Kingdom, charging £9.99 per month for a blue verified tick on Facebook and Instagram.

Initially announced and launched in Australia and New Zealand in February earlier this year, Meta Verified then expanded to the US the following month, before rolling out this week to the UK. The subscription service that gives individuals a blue verified tick badge, alongside other perks, instantly drew comparisons to Twitter Blue, which launched just a few months earlier.

Meta Verified is available to individuals over 18. Currently, the subscription service is not available to businesses and there will be no change to existing verified badge holders. Find the full eligibility requirements here. Learn more about Meta Verified here.

What are the features of Meta Verified?

  • Verification – Help your community know that it’s the real you with a verified badge, which uses a verification process with a government ID and, where available, a selfie video to securely establish your account’s authenticity.
  • Proactive account protection – Get protection from impersonation with proactive account monitoring, and secure your account with required two-factor authentication.
  • Exclusive features – Get exclusive stickers on Facebook and Instagram Stories and Facebook Reels, and 100 Stars a month on Facebook so you can show your support for other creators.
  • Direct account support – Get help when you need it from a real person on common account issues that matter to you.

How much is Meta Verified?

  • £9.99 GBP per month on the web
  • £11.99 GBP per month on iOS and Android
  • $11.99 USD per month on the web
  • $14.99 USD per month on iOS and Android
  • $19.99 AUD per month on the web
  • $24.99 AUD per month on iOS and Android
  • $23.99 NZD per month on the web
  • $29.99 NZD per month on iOS and Android

How to subscribe to Meta Verified

  • Go to Setting on Instagram or Facebook
  • Tap Account Center, then Meta Verified
  • You’ll see Meta Verified available under your eligible accounts
  • Select your preferred payment method
  • Provide a government-issued photo ID and selfie video to confirm your identity

RouteNote are currently partnered with Meta to help artists around the world distribute their music and monetize across Facebook and Instagram, including on feed posts, videos, Stories and Reels.