Roland to reveal 30+ new instruments during “online music festival”

To celebrate #909day Roland are hosting a one-of-it’s-kind online music festival featuring performances, reveals, new tech, interviews, and more.

Roland have revealed details of “The Future. Redefined.” a 24-hour online music festival, and it looks set to be epic. It will take place on the 9th of September, to celebrate their classic TR-909 drum machine, and will be hosted across the globe in Tokyo, Berlin, Brussels, Paris, Toronto, NYC, Los Angeles, and even more.

Roland claim that they will reveal over 30 new products and services during the 24 hour “festival”, including synthesizers, electronic pianos, V-Drums, DJ rigs, guitar accessories from BOSS, and the mysterious “new categories”. You can get a sneak peek of what might be in store by looking at the pictures for each category in the timetable, where you can also plan which parts of the day you want to watch in your timezone.

Roland’s 24-hour “must-watch” online music festival fuses liveliness and diversity with artist performances, new product debuts, and interviews, spanning multiple time zones from major cities around the world.
What does the future of musical instruments sound like? Don’t miss it.
#909day

Though the event is mostly focussed on all of Roland’s new products the day will also be a remembrance of Roland’s massively influential Roland TR-909 drum machine. As such the part of the festival dedicated to electronic music and instruments will be dedicated to the TR-909, as well as the date being : 09/09/16.

For 33 years the TR-909 has been one of the most definitive sounds in electronic music, and the beating heart of DJ culture. Join us as we celebrate 33 years of the “909” with the release of many new and inspiring electronic instruments.

It’s not an event to be missed with a massive lineup of new instruments and products from Roland’s “new generation of electronic instruments”. The festival will also feature various performances and lectures from world class artists and musicians.

‘The Future. Redefined.’ starts at 4:00UTC on September 9th, with the streamed action then moving to cities including Tokyo, Paris, New York and Los Angeles, as new Roland products are revealed in each location.

More information and the live stream can be found here:  tfr.roland.com

Head of Social Media and Marketing, RouteNote

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