Image credit: Rode

Rode have acquired Mackie to add studio-grade mixers and monitor controllers to their expansive, quality recording offerings.

In a significant development within the audio equipment industry, Rode has acquired its competitor, Mackie. This marks a significant move for the company, which has slowly turned its eye towards broader audio offerings from it’s affordable, quality microphone business.

Rode, famously known for producing high-end audio devices like condenser microphones, has strategically broadened its portfolio to target the growing streaming market. Notably, the PSA1+ boom arm from Rode has become prominent among influential live streamers.

Similarly, Mackie, renowned for its cost-effective yet highly functional mixers and PA systems during the 1990s and early 2000s home recording boom, has tactically shifted toward the realm of streamers and content creators.

The company now offers consumer-grade streaming mixers and monitor controllers alongside its continued commitment to manufacturing professional audio gear.

Rode’s reasoning behind the acquisition no doubt lies in the explosive popularity of the streaming space. Podcasts and live-streaming are a huge content market, and serving those creators with quality tech at an affordable rate is a lucrative spot for Rode to corner.

Noteworthy contributions from Rode include the Rodecaster Pro series of mixing consoles and the Streamer X audio interface. On the other hand, Mackie brings in products like the M-Caster line of podcast-oriented mixers.

This collaborative synergy aims to challenge the dominance of Elgato and create additional competition for emerging rivals like Razer.

Despite the strategic focus on the streaming market, the newly formed Rode/Mackie entity remains committed to professional audio. Rode’s parent company, Freedman Group, say that together they will serve “up-and-coming content creators to professionals working in live production and everyone in-between”.