YouTube quitely updated the price of YouTube Premium by $2 per month, while YouTube Music is increasing $1 a month.
YouTube Music is YouTube’s music streaming service. Available ad-supported for free or as a subscription, YouTube Music Premium unlocks ad-free listening, background play and downloads. A YouTube Premium subscription unlocks ad-free videos across YouTube, background play, downloads, enhanced bitrate on some videos, as well as a YouTube Music subscription. The increases to both services are as follows:
- YouTube Music
- $9.99/month – $10.99/month
- $99.99/year – $109.99/year
- YouTube Premium
- $11.99/month – $13.99/month
- $119.99/year – $139.99/year
Members will see these changes in the next billing cycle and will receive a confirmation of the change via email. This change also applies to legacy YouTube Red subscribers, who have been paying $9.99/month for YouTube Premium since before the rebrand in 2018. These subscribers will receive three months at their current rate, before the increase. These subscription increases are only in the US for now, but YouTube are considering “pricing on an ongoing basis” for other markets.
We’re updating the price for YouTube Premium and YouTube Music Premium subscribers in the US to continue delivering great service and features. We believe this new price reflects the value of YouTube Premium which allows subscribers to enjoy ad-free YouTube with background and offline play and uninterrupted access to over 100M songs with the YouTube Music app.
We re-evaluate our pricing on an ongoing basis as conditions change in countries around the world. Any future price increases will be communicated first and foremost directly to existing members, providing a minimum of 30 days before any price increases take effect.Jessica Gibby, YouTube spokesperson in a statement to The Verge
This move wasn’t unexpected. YouTube increased the price of Premium family plans in various territories last October. These latest increases come just a few days after TIDAL made the same $1 price increase to their base subscription, following in the footsteps of Apple Music, Amazon Music and Deezer, who have all seen the same increases in the past year. We’re just waiting on Spotify, who are the last major US streaming service to keep to their $9.99/month since launch.
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