Since launching a powerful ad campaign YouTube’s dedicated music app has pushed it’s way up the charts, even beating the massively popular Pokemon GO to no. 1 in the iTunes app charts.
YouTube Music released a new ad campaign in mid-july that showed a diverse set of people and the varying ways music plays into their life. The ads were so popular that YouTube Music shot to the top of the charts for Apple devices, though it has since dropped back down the charts.
It’s particularly impressive in the wake of the Pokemon GO app that has been taking over the world and become the most downloaded game ever in it’s month of existence. It’s also notable how popular just the music app for YouTube is, considering you can access music from the regular YouTube app. A spokesperson for YouTube confirmed that their music app was at the top of the iTunes’ Free Apps chart for 2 days.
YouTube’s new ‘Who We Are’ ad campaign features a diverse range of people like community service serving Tina, transvestite Alex, heartbroken Kristen and others, and the soundtrack that accompanies the moments in their life. The most popular video by far has been for young ‘Jasyn’s theme’ as he leaves the subway, which has gained almost 7.5 million views.
YouTube’s Music app was built for a seamless music experience on the video hosting site. You can easily create playlists, watch queues, get recommended music and more. YouTube Music is at it’s best when combined with YouTube Red, they’re subscription service which allows you to listen in the background and offline, and also watch without ads.
YouTube recently included another of their standalone apps, YouTube Kids, to YouTube Red so that children can watch YouTube uninterrupted. The app is designed to feature only child-friendly content so that parents or guardians can leave their child to watch YouTube without the worry of adult content. With YouTube Red, children can save YouTube videos to watch offline, watch without adverts, and play music whilst using other apps.