Why is a particular video appearing on your For You page? TikTok gives users a peek behind their mysterious algorithm.
With their For You page, leading short-form video platform TikTok popularized an algorithm-driven recommended feed of videos. But why does a certain video show up over another video? TikTok’s For You page is based on your activity on the app and what you’ve shown interest in before.
A new feature gives users the ability to see why a video has been served to you. This is great for understanding a little more about how TikTok works and is crucial information for creators looking to get their content recommended across short-form video platforms.
Why a video is being recommended to me?
The feature is currently rolling out, so you may not see the options just yet.
- In the For You feed, tap the Share arrow
- Tap the question mark labelled “Why this video”
This will show you reasons why the video has appeared for you, such as:
- user interactions, such as content you watch, like or share, comments you post, or searches
- accounts you follow or suggested accounts for you
- content posted recently in your region
- popular content in your region
These points come from TikTok. Take them into account when looking to create popular content for the app. TikTok says in a blog post “Looking ahead, we’ll continue to expand this feature to bring more granularity and transparency to content recommendations.”
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