Showcase is Spotify’s new marketing campaign tool that puts your music at the top of the Home feed of the listeners you want to target.

Announced at Spotify’s Stream On event earlier this year, after an initial test with select artists and labels, Showcase is now available to thousands of artists via Spotify for Artists.

What is Spotify Showcase?

The first thing that shows when you open the app, the Home feed is the most visited place on Spotify, reaching millions of listeners and prompting billions of streams every day. Showcase is a banner that shows towards the top of the Home feed on the Spotify mobile app. According to Spotify, people who see a Showcase are on average 6x more likely to stream a release.

Showcase can help artists promote their new release or catalogue releases to both Free and Premium listeners. For listeners, you’ll see a headline, followed by the artwork alongside the title, artist, release type, and butttons to easily add to your library or play.

Image Credit: Spotify

As with Marquee, the minimum budget for Showcase campaigns is $100. Campaigns are active for 14 days or until the budget has been reached, whichever comes first. Prices are calculated on a cost-per-click (CPC) basis, starting at a $0.40 CPC. This means the budget is only spent when people interact with your release. The campaign is not shown to people who have already intentionally streamed the release in the past 28 days.

To be eligible for Showcase, you must have at least 1,000 streams over the past 28 days in at least one of the available target markets listed below. For now, the artist team’s billing country must be set to the US. Showcase will be rolling out to more artists around the world in the coming months.

We’re constantly talking with artists and their teams to better understand how we can help them grow their fan base more effectively. While playlist pitching is an opportunity for artists to find new audiences and Marquee helps them make a splash for their new releases, today there are more moments than ever where promotion can drive impact. Artists want more ways to capture listener interest and drive engagement with more of their music. Showcase gives them the ability to do just that: now artists can amplify a new release, give their catalog an encore, turn viral buzz into long-term fandom, and more – right at the moments that matter most and on the most visited place on Spotify: Home.

Phoebe Deards, Product Marketing Manager, Spotify for Artists

How to start a Spotify Showcase campaign

Showcase campaigns are managed in Spotify for Artists. Simply log in or sign up for an account, head to Campaigns, then the Showcase tab. Select the song, EP or album you want to promote, choose who to target with your release, pick a desired start date, budget, and headline from the following list:

  • “You might like”
  • “Releasing music soon”
  • “On tour”
  • “New music”
  • “Recently released”
  • “Release anniversary”
  • “Getting buzz”
  • “Seasonal vibes”
Image Credit: Spotify

In terms of who and where you can target your campaign, it’s the same as Marquee.

Target countries:

  • Europe
    • Austria
    • Denmark
    • Finland
    • France
    • Germany
    • Ireland
    • Italy
    • Liechtenstein
    • Monaco
    • Netherlands
    • Norway
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • North America
    • Canada
    • Costa Rica
    • Dominican Republic
    • El Salvador
    • Guatemala
    • Honduras
    • Mexico
    • Nicaragua
    • Panama
    • United States
  • South America
    • Argentina
    • Bolivia
    • Brazil
    • Chile
    • Colombia
    • Ecuador
    • Paraguay
    • Peru
    • Uruguay
  • Oceania
    • Australia
    • New Zealand

Target audience:

  • Active audience
    • Super listeners
    • Moderate listeners
    • Light listeners
  • Previously active audience

To target more than one market or listener segment with the same release, you can book multiple campaigns. Alternatively, supercharge your release campaign with both Showcase and Marquee.

You can edit your budget and date up to one day before the start date, or cancel at any time before or during an active campaign. Detailed reports are provided by Spotify for Artists 24 hours after the campaign starts. These statistics show reach, clicks, listeners, streams per listener, playlist adds, saves, who listened, whether they stream your other releases and more!

Before promoting your release to millions of new listeners, you’ll need to get your music on the world’s most popular music streaming service first. Upload to Spotify for free with RouteNote!