Spotify want advertisers to reach the right audience so they’re now allowing ads targeted specifically at podcast listeners.

Adverts on Spotify are tuned to intelligently play for specific people based on the music or playlists they like. This means advertisers can ensure they are reaching an audience they think will be interested in whatever they’re advertising. Spotify have now introduced targeted ads for podcasts.

This means that advertisers can make their adverts stretch even further by pushing them to the people they think will respond best to them based on the podcasts they listen to. It’s part of Spotify’s plan to both make their platform better for brands to advertise on as well as their big mission to create a feature-packed podcast experience alongside music streaming.

A spokeswoman for Spotify said: “We aspire to develop a more robust advertising solution for podcasts that will allows us to layer in the kind of targeting, measurement, and reporting capabilities we have for ads that run alongside other content experiences like music and video.”

The adverts will be presented the same as they are on Spotify free for music, interspersed between content. Adverts within the podcast won’t be affected in any way. Targeted ads for podcasts are now available in the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, and Australia.