Google to support audio ads for publishers to advertise on streaming services such as Spotify, Pandora and iHeartMedia. Google Ad Manager are adding audio ads for ad-supported music services such as Spotify Free. This allows…
Prelaunch, Quibi predicted their end of year subscribers at 7.4 million paying users. They are currently on track for under 2 million. In another disappointing week for Quibi, end of year target numbers are not…
Spotify’s Ad Studio giving advertisers more in-depth insight, rolls out to more countries in Europe, Latin America and Asia Pacific. Launched in 2017, Ad Studio uses Spotify’s data on tastes to target audio ads to…
Spotify want advertisers to reach the right audience so they’re now allowing ads targeted specifically at podcast listeners. Adverts on Spotify are tuned to intelligently play for specific people based on the music or playlists…
There’s nothing worse than being engrossed in a YouTube video and it’s interrupted by a mid-video advert. So YouTube are testing out ‘ad pods’ to get multiple ads out of the way in one block….
Spotify want to help advertisers understand their audiences and reach them better through their services with the help of Nielsen. Last week Spotify announced that they were expanding their partnership with research company Nielsen. Their…
After a simultaneously difficult and monumental year for YouTube they are ready to look at the year ahead with changes to their YouTube Partner Program. Last year was a massive year for creators on YouTube…
As YouTube’s landscape gets messier with advertisers pulling out and creators at a loss they are looking to crack down massively on screening content. YouTube has had a rocky year that has caused uncertainty over…
Once again YouTube are at the centre of controversy over what’s best for them and what’s best for users, but this time they want to make you the bad guys. YouTube have launched a new…