Spotify’s have just bought social media aggregator CrowdAlbum that creates a “visual history” of their performances to help artists market themselves.

Spotify announced that they had acquired a new company, CrowdAlbum, yesterday. The company which launched in 2013 collates photo and video from around the web of artists’ performances and creates what they call a “visual history” of tours, performances, and careers. Using CrowdAlbum you can view an artists’ feed and even select between specific dates and gigs to look at.

They’ve worked with over 1,000 artists and venues around the US to create CrowdAlbum that collects photos and videos from performances uploaded to Instagram and Twitter. In a blog post, Spotify said: “The acquisition of CrowdAlbum will enhance the development of products that help artists understand, activate, and monetize their audiences.”

CrowdAlbum Spotify artists

Vice President of product at Spotify, Charlie Hellman said: “We’re working every day to find ways to tighten the connection between artists and their fans. The CrowdAlbum acquisition is the latest way Spotify is investing in helping artists find and engage their audiences on and off Spotify, especially around the ever important business of touring.”

CrowdAlbum’s team will join Spotify to focus on “building products for artists”. They will join the same team at Spotify that brought Spotify Fan Insights to help artists get to know their listeners, and Concerts which provided gig recommendations based on your Spotify listening history.