Why diversifying your revenue streams and selling merch on your Spotify artist profile is crucial, especially towards the end of the year.
At the end of November, Spotify unveilied their annual Wrapped, a personalized round-up of all your top stats as an artist or listener. This year’s Spotify Wrapped included new stories and features, such as highlighting the merch available from your top artists in the Wrapped hub and emails.
According to Spotify, “In the seven days since launching Wrapped, we’ve seen the highest-grossing merch sales week for artists in Spotify history.” This is why it’s important to sell merch right on the platform where so much consumption happens, especially while Wrapped is in full swing.
By our offering merch on Spotify, millions of the world’s most engaged music fans can now support their favorite artists by buying merch right where they’re already listening. This helps us get closer to achieving our goal of providing a million creative artists the opportunity to live off their art.Alex Lavian, Product Marketing Lead, Spotify for Artists