Music streamer Spotify has partnered with the car navigation app Waze so that listening to music while following your route is easier than ever.
The partnership between Waze and Spotify allows users to view and listen to Spotify playlists from within the Waze app, so that the road map is still visible as you change your music. In addition Spotify have altered their music app so that you can view your navigation instructions as you browse music.
With car-safety in mind the partnership has been designed so that users can only browse and select on Spotify when there car is at a stop through the Waze app. Whilst the partnership may seem menial, most music apps work in the background of navigator apps, the partnership hasn’t just come about for convenience and rather optimises audio so that the audio navigation and music blend together seamlessly.
Both apps have integrated the other seamlessly, so as not to interfere with the rest of the app. Waze shows a small Spotify logo which can be tapped to view the track, pause, change tracks and more whilst Spotify’s app will keep a small bar showing your next direction instructions.
One of the more interesting things to note in this partnership is that Waze was acquired by Google in 2013 in a massive $1.1 billion takeover. Google’s own music streaming service, Google Play Music, however was surpassed by Spotify to become the first integrated music app in Waze. As the current world leader in music streaming Spotify is a wise choice, regardless of affiliation, with 50 million subscribers and far more free users.
Waze have been asked whether they plan to partner with any more music services, or other sorts of service, in the future however have yet to respond.