Image credit: Ben Collins
In the last 12 months, the majority of people have posted videos online.
We live in a new age for content, in which creation has been democratised. No longer is the ability to produce and publish content left to the studios with budgets and actors and distribution deals.
In this day and age, we are all the creators. With the rise of platforms like YouTube we have seen the humbling growth of at-home, ordinary video makers going worldwide with their fame.
Nowadays, there are a plethora of platforms on which you can publish video content that is seen by the world in seconds. We live in a world of creators.
That’s an astonishing percentage of people, meaning the majority of us are out here making video content. The thing with the democratisation of video content is that it can be anything: a polished, edited video of many clips or a simple, single recording.
However, of the people surveyed to find this result, it’s clear that for a lot of them it’s not just as simple as uploading a moving snap. 40% of those surveyed described themselves as content creators.
YouTube partnered with Ipsos to carry out the survey which included 25,892 people between the age of 18 and 44 across 14 countries. So the stats do also represent the number of video uploaders within the most technological age range.
The countries surveyed were the US, UK, Australia, Brazil, Canada, Egypt, France, Germany, India, Indonesia, Japan, Mexico, Saudi Arabia, and South Korea.
The way we consume has changed
With any of us being a creator watched by the masses these days, the way that we consume media has changed massively as well – and we’re not just talking from TV to Netflix here.
54% of those surveyed said that they would rather watch an online creator commenting on a major media event than actually watch the event itself. I suppose that’s similar to news, let’s just hope that they fact check.
YouTube wrote in the report: “Viewers increasingly expect personalized experiences, and use different formats to meet different need states — viewing long-form, short-form, live, and pre-recorded content across mobile and connected TV screens.”