Pandora partner with SoundCloud to launch a new hip-hop station for up-and-coming stars
Continuing their partnership with SoundCloud, SiriusXM bring The Lookout show to their music streaming service Pandora.
Satellite and online radio broadcaster SiriusXM invested $75 million in SoundCloud last year. In April earlier this year, SiriusXM launched a new show, The Lookout by SoundCloud, on their Hip-Hop Nation channel. Now SiriusXM are launching a station of the same name, with the description “Catch the next generation of hip-hop legends on The Lookout by SoundCloud.”
The Lookout by SoundCloud on Pandora hosts new songs featured on the SiriusXM show, from new artists weekly, such as Toosii, Sheff G, Metro Marrs, Young Devyn, $NOT, Dro Kenjo, Cico P, Flo Milli, Nevi, SoFaygo, Isaiah Rashad, Sleepy Rose, and more.
With a hit slot on SiriusXM’s Hip-Hop Nation and now a new home on Pandora, SoundCloud’s top playlist, ‘The Lookout’, is the go-to source with the largest digital audio reach for fans to discover the best in breaking hip hop. Joining forces with Pandora to expand ‘The Lookout by SoundCloud’ amps up our shared commitment to help the emerging hip-hop artist community to get heard and discovered.
Caiaffa, Interim Head of Music, SoundCloud
The show and new station originates from one of SoundCloud’s most popular playlists, The Lookout. Launched in 2019, the playlist has helped break some of the biggest names in hip-hop today into the mainstream, such as Pop Smoke, Megan Thee Stallion, Roddy Ricch, Rod Wave and more.
This latest move is another step SiriusXM have taken to capture a younger audience, launching a TikTok Radio channel earlier this year. The channel features TikTok creators as hosts, hoping to be a radio version of TikTok’s “For You” feed.
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