YouTube revealed that 1 of every 5 people in the world now watches YouTube every month at VidCon, and with that achievement announced a host of new features.
Last week YouTube held their yearly celebration of everything YouTube with hundreds of their top creators and channels joining the team that makes it all happen. A bunch of new things were announced including a milestone in viewers, a new look for the app and website, new original shows and more.
A question I get all the time is “How many people actually watch YouTube?” Today, I’m pleased to announce that we crossed a big threshold: 1.5 billion logged in viewers visit YouTube every single month. That’s the equivalent of one in every five people around the world! And how much do those people watch? On average, our viewers spend over an hour a day watching YouTube on mobile devices alone.
YouTube’s New Look
We want to make sure YouTube gives you the best experience when it comes to creating and watching videos. Perhaps our most important job is to show off your videos in the best possible way, no matter what format you choose to shoot them in. Who cares if they’re vertical or horizontal? Shot on a mobile phone or DSLR? Square, 4:3 or 16:9?
In the coming weeks, the YouTube mobile app will dynamically adapt to whatever size you choose to watch it in. That means if you’re watching a vertical, square or horizontal video, the YouTube player will seamlessly adapt itself, filling the screen exactly the way they should.
We want things to look just as good on your desktop, too. Last month, we opened up a preview of a new desktop experience. The new design is clean and fresh, and it has new features, such as a super cool Dark Theme that gives videos more of a cinematic look.
Enhancing Virtual Reality for everyone
I also spoke about how we want to make VR more accessible and more affordable for viewers and creators. The reality is, filming 360-degree VR videos isn’t easy for most creators and some VR cameras are expensive. That’s why I’m thrilled that YouTube and Daydream have worked together on a new format, VR180
, and new cameras, which make it easy and affordable for anyone to make VR videos.
This format delivers 3-D video while capturing 180-degrees around you. Creators only have to worry about recording what’s in front of them while viewers get an awesome, immersive experience with a VR headset, or a video that looks just as great on a phone as any other video. Best of all, we’re working with camera manufacturers like LG, Yi and Lenovo to build new VR180 cameras for as little as a couple hundred dollars—comparable to what you’d pay for a point-and-shoot.
New YouTube Originals
To date, we’ve launched 37 original series and movies on YouTube Red
, and they’ve generated nearly a quarter billion views. We are excited about working with our partners to help them create incredible content that delights their fans. Today, we shared details on 12 new projects coming to YouTube Red—here’s the preview: Watch the latest shows from YouTube’s biggest stars
YouTube TV is expanding
We are really excited about YouTube TV
and pleased that it will be expanding to ten more markets in just a couple of weeks, including: Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte.
YouTube TV was built for the YouTube generation that loves live TV but wants it delivered in a way that suits their mobile and flexible lifestyles. In fact, we see more Millennials using YouTube TV than any other generational group. Now – with this expansion – millions more people will be able to stream their favourite live sports and must-see shows from top broadcast and cable networks. Sign up
to find out when we launch in your market.
A new way to share videos
We’re making it a whole lot easier for you to share your favourite YouTube videos with friends. Last year, we announced a new sharing feature that lets you share videos right from the YouTube app. In a couple weeks, it’ll be available in Latin America and then throughout the U.S. soon after that.
YouTube CEO, Susan Wojcicki said: “I always have an incredible time at VidCon and this year is no different. I met amazing fans and inspirational creators and I experienced, first-hand, the wonderful sense of community and belonging between them. I hope some of these features and announcements will make their YouTube experience – and yours – better than ever.”