Image Credit: Amazon Music

Looking for a new live music show to watch online? A series of Amazon Prime concerts, hosted by 2 Chainz, kicks off this month with Lil Baby.

Amazon has announced Amazon Music Live, concerts live streamed from Los Angeles. The concert series will be hosted by 2 Chainz, who will interview the artists, too – starting on 27 October at 9pm PT with Lil Baby playing his new releases.

Amazon Prime Video live streams often focus on live sports, and the new concerts will air right after Thursday Night Football, presumably in a bid to net the large audience that event draws on Prime – similar to the Super Bowl Halftime show.

Amazon Music’s global head of artist marketing Kirdis Postelle said: “Whether you’re a sports fan waiting for the first football game of the week, or a music fan staying up late to hear the latest drop from your favourite artist, Thursday is the biggest night for entertainment.”

“For artists, this show represents a massive new stage to share their music with fans after Thursday Night Football – the biggest game of the week, airing live on Prime Video.”

Amazon Music Live hosted by 2 Chainz.

The concerts are available on Amazon here for a limited time, along with listings of upcoming performances. The series will also be available on Twitch.

The first month of concerts following Lil Baby features Megan thee Stallion on 4 November and country music singer Kane Brown on November 11 – thereafter, the shows are listed with a teasing “Coming soon” message. On the hub users can also peruse music-themed films and recordings of concerts available on Amazon.

In part the concerts are a vehicle to encourage Amazon Prime users to check out music streaming platform Amazon Music, which subscribers can access for free, and also consider paying for Amazon Music Unlimited for ad-free music streaming.

The coronavirus pandemic made live stream concerts not just popular but a necessity, but even as in-person concerts have resumed music companies, labels, and artists have continued to use them as a tool to reach faraway fans and get on the radar of new listeners.

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