Bad Bunny sets new touring record with $467.5M Debí Tirar Más Fotos World Tour
Bad Bunny’s Debí Tirar Más Fotos World Tour grossed $467.5 million from 55 shows, setting a new record for a male Latin artist despite skipping the US mainland.
Bad Bunny’s Debí Tirar Más Fotos World Tour grossed $467.5 million and sold 3.1 million tickets across 55 shows, according to Billboard Boxscore. Music Business Worldwide reports that the tour is now the highest-grossing ever by a male Latin artist, despite not including a single ticketed show on the US mainland.
The tour instead visited stadiums across Latin America, Europe, Asia and Australia, ending in Brussels on the 22nd of July after opening in Santo Domingo, Dominican Republic, in November 2025.
A world tour without US mainland dates
While the US remains one of the biggest live music markets, Bad Bunny chose not to include mainland dates on this tour.
As MBW notes, Bad Bunny spent part of 2025 performing his No Me Quiero Ir de Aquí residency in San Juan, Puerto Rico. He also appeared at the Super Bowl LX Halftime Show in California earlier this year, although that performance was separate from the world tour.
Bad Bunny previously said he chose not to include mainland US dates because of concerns that ICE agents could target fans attending his shows.
The numbers behind the tour
According to MBW, citing Billboard Boxscore, the Debí Tirar Más Fotos World Tour grossed $467.5 million, surpassing Luis Miguel’s 2023-24 tour ($409.5 million) to become the highest-grossing tour by a male Latin artist. It also overtook Bad Bunny’s own World’s Hottest Tour, which earned $314.1 million in 2022.
The tour is also the highest-grossing and best-selling in Billboard Boxscore history to skip the US entirely, ahead of previous records held by Take That and The Rolling Stones. While it set a new benchmark for a male Latin artist, it fell just short of the overall Latin touring record, with Shakira’s Las Mujeres Ya No Lloran tour having grossed $479.2 million through July 14 while still on the road.
Backed by a record-breaking album
The success of the tour followed the release of Debí Tirar Más Fotos, which became one of the biggest albums of 2025.
The album generated 36.95 million Spotify streams on its first day, with all 17 tracks entering the Billboard Hot 100. It also made history at the 68th Grammy Awards, becoming the first Spanish-language album to win Album of the Year.
Earlier this year, Billboard also reported that Bad Bunny became the first Latin artist – and the first artist who does not primarily perform in English – to surpass $1 billion in career touring grosses.
What independent artists can take from it
Global audiences are more accessible than ever. Streaming platforms allow artists to release music worldwide from day one, helping them understand where listeners are discovering their music and where new opportunities may emerge.
Bad Bunny’s tour is an extreme example, but it shows the value of knowing where your audience is. Streaming data can reveal which countries and regions are responding to your music, helping you decide where to focus your next release, marketing budget or even future live performances. Sometimes your biggest opportunities might not be where you first expect.