The art of the DJ is choosing the perfect playlist of music that takes you through a winding journey, and Muru Music claims to be able to do it for you.
In developing Muru Music, the team really took on board the requirements of a disc jockey when they’re lining up their tracks for their set. Taking into consideration the peaks, build ups, rests and a feeling of constancy they came up with an AI that they feel creates playlists perfectly tuned to their user. You input your genre(s), how long you want it, the feelings you want it to express and shazam you have a perfect playlist.
Muru founder and chief musicologist Nicc Johnson says that: “The ultimate aim for Muru is to create the perfect balance between your taste and what you know, with the unknown and the serendipity.” Each playlist has its own life with the ability to continuously tweak them based on popularity, energy, and more.
We’ve combined deep learning and A.I. with the fundamentals of DJ-ing to solve the problems of Classification, Recommendation and Discovery.
More than 20,000 new songs get added to streaming services every day. Classification is still a manual process so we miss out on an incredible amount of music. Not cool!
We’ve automatically solved classification, so streaming platforms can provide better recommendation and you can easily discover ALL the songs you love!
Creating your own playlist is very hard and time-consuming.
With Muru you can create your very own playlist in a matter of seconds. Muru thinks like a DJ so you don’t have to. Pick your favourite artist or genres and every time you press play, Muru will create the perfect playlist.
THE PLAYLIST REVOLUTION
For the first time, you are in control over your music journey. Nudge the 4 sliders and your playlist will automatically adapt to you.
Going for a run? Push the Tempo and Energy to the max.
Having friends over for dinner? Why not start out with a little Jazz and end with your favourite Disclosure song.
Want an old-school hip hop playlist filled with your personal favourites? Move the Era slider and Muru will take care of the rest.