Instagram Reels are the social media giant’s answer to TikTok’s short, vertical videos but just how short are they?

Instagram launched Reels globally back in August of 2020. The fun, short video feed offered an alternative to TikTok within everyone’s favourite image sharing app. Now, Reels earn engagement from Instagram’s over 2.35 billion monthly active users.

When Instagram introduced Reels, they allowed users to record and edit video clips of up to 15 seconds. It was wildly shorter than the format that had made TikTok so successful, of sharing vertical videos up to 60 seconds long. With more competitors hopping onto the short-form video format like YouTube Shorts, Instagram quickly raised the maximum length to 30 seconds. Less than a year after launching Reels, Instagram allowed up to 60 second videos.

How long can an Instagram Reel be in 2024?

Instagram Reels have a maximum length of 90 seconds in 2024. Users can upload videos to Instagram or record them within the Instagram app, adding in-built effects and choosing a soundtrack from their huge music library.

To find out more about using Instagram Reels, check out our comprehensive article below. If you’re an artist, our article will empower you with all you need to know to maximise your reach on one of the world’s biggest social media platforms.

Upload your music to Instagram’s song library for your chance to feature in users’ Instagram Reels. Earn money when your tracks are used and your songs may end up trending or going viral. You can add unlimited tracks to Instagram for free at