The renowned guitar, bass and amplifier manufacturer Fender has bought PreSonus, the professional studio recording gear and software company.
Subject to regulatory approvals, Fender are buying PreSonus, the creators of popular DAW Studio One, for an undisclosed amount. Talking on the future plans for the company, Fender said in the press release:
For more than 75 years, Fender has been committed to creating tools supporting artists. With each technological advancement, the way that people create and record music is constantly evolving. While most guitar and bass players still plug into amplifiers, many also plug their instruments into interfaces, using virtual amps and effects to create their sounds. Players of all levels are spending more time online than ever before and using a variety of products and technologies to learn, practice, jam and perform, record and share. This modern workflow has expanded the traditional signal chain to include capturing and distributing creative content to the world. Fender envisions an ecosystem that seamlessly integrates hardware and software to create an effortless end-to-end experience for customers at all levels in their creative journey, and joining forces with PreSonus makes that possible.Fender in a press release
Fender have been integrating software and hardware for some time now with their apps and amps. This acquisition shows the company’s continued interest in further innovation in this field for musicians of all levels. It will be interesting to see where the guitar company go next with the support of PreSonus. For example, could we see digital versions of iconic Fender amps?