Deezer has increased its prices for users in select European countries, marking the second price increase by Deezer in the past 12 months.
Deezer quietly made the announcement on its website, stating how from September 21st new premium and family subscriptions in France, the UK, Spain, Italy, and the Netherlands will see a change in pricing.
Deezer raises prices
In France, Spain, Italy, and the Netherlands, the individual Premium subscription is set to increase from €10.99 to €11.99 per month. Individual plans are to remain at £11.99 per month in the UK.
Excluding the UK, existing subscribers in these countries will see the increased prices on their first billing period after October 24, 2023. Meanwhile, the price of family plans is rising to €19.99/£19.99 per month, meaning a €2/£2 monthly increase for consumers across all mentioned territories.
However, Deezer is offering a two-month free trial period for both individual and family plans to new subscribers, aiming to help alleviate the impact of these price hikes. Deezer’s pricing in the United States will remain unchanged at $10.99 per month for an individual account and $17.99 per month for a Family Plan account.
This move comes after Deezer raised its standard monthly subscription price from $9.99 to $10.99 in the United States in September/October of last year. Before that, several European territories, including France and Germany, experienced price hikes, increasing the monthly cost of an individual plan from €9.99 to €10.99.
Deezer’s CEO, Jeronimo Folgueira, hinted at these forthcoming price changes in August when he stated that music streaming platforms had more pricing power than initially anticipated and that Deezer’s previous price increase had little impact on subscriber churn.
This move by Deezer follows a trend in the music streaming industry, with Apple Music, Amazon Music, and Spotify raising their subscription prices over the past year. It may seem as though these price increases are becoming the norm, as music streaming services seek to better reflect the value of their content and ensure fair compensation for artists.
Despite these developments, Deezer remains a relatively smaller player in the global music streaming landscape, with around 9.3 million paying subscribers as of June 2023, compared to Spotify’s 220 million paying customers at the same time. However, Deezer continues to explore innovative approaches, such as its recent “artist-centric” royalties payment model in collaboration with Universal Music Group, to enhance its position in the industry.
It remains to be seen whether other major streaming platforms will follow Deezer’s lead and implement similar price increases in the near future.