A partnership between iZotope and Native Instruments means they will from now on work together on new audio production initiatives.
The two audio companies will continue to exist independently, but will now permanently work together as co-presidents of the new as yet unnamed group. In a statement, the heads of the companies said that the primary shared vision was to make audio production accessible to all, giving producers and musicians everything they need to work to their full potential.
Native Instruments’ CEO Constantin Köhncke and iZotope CEO Mark Ethier said: “Together, iZotope and Native Instruments will be able to break down barriers and make it easier for producers, engineers, and musicians to realize their creative vision.
Our imaginations are already running wild thinking of the ways we can make things better and easier for you with the combination of our talent and technology, and we can’t wait to see what you will create.”
What does this mean for the future? Native Instruments and iZotope have joined forces before, such as when iZotope introduced Native Kontrol Standard to it’s Ozone 9 plugin. The union could well see an acceleration in new hardware and plugins, possibly co-branded, and exciting upgrades to existing products from both companies.
The partnership is backed by investment firms Francisco Partners and EMH Partners. It’s the next step for Native Instruments following Francisco Partners acquiring a majority stake in the company earlier this year. It could be the first move in a strategy that sees Francisco Partners creating a portfolio of audio companies.
It’s never been easier for individuals to become artists using DIY tools and software that makes making music easy and fun. This customer demand allows companies to invest in the future of creativity, and it’ll be interesting to see how the new partnership affects the direction of iZotope and Native Instruments together and individually.