James Corden’s hit TV segment that has blown up online has been bought by Apple for a full length series streamed exclusively on Apple Music.
Carpool Karaoke was a runaway success segment in British comedian James Corden’s ‘Late Late Show with James Corden’ that has amassed hundreds-of-millions of views online. The feature saw Corden driving with various celebrity passengers, such as Red Hot Chili Peppers and FLOTUS Michelle Obama, as they chatted and sang some tunes. Now it’s been reported that, as with anything successful and remarketable, Apple has bought the segment for it’s own series.
Carpool Karaoke will have it’s own 16 episode series, streamed exclusively on Apple’s music streaming service Apple Music. The episodes will be released weekly to keep viewers coming back for more. It’s not clear whether they want to expand the segment into full 20-30 minute features but it seems like that’s the approach Apple is taking with the show.
Apple’s senior vice president Eddy Cue said: “We love music, and ‘Carpool Karaoke’ celebrates it in a fun and unique way that is a hit with audiences of all ages. It’s a perfect fit for Apple Music – bringing subscribers exclusive access to their favourite artists and celebrities who come along for the ride.”
Despite James Corden hosting the segment up until now The Hollywood Reporter says that Corden is unlikely to be the host for Apple Music’s version. Whether this is due to Corden’s own ties or Apple wanting to take another approach isn’t certain but if they do go forward with the series, omitting Corden, it may upset fans who tuned in thanks to Corden’s unique charm and personality.
Carpool Karaoke will be a big step for Apple Music in original content as possibly the most popular feature being introduced to the streaming service. However there’s no way it will be able to achieve the viral online fame that it’s seen from being released free on YouTube as a streaming exclusive for Apple behind a $10 monthly subscription cost. Though it will probably bring in a sizable mass of new subscribers who can’t go without their singing celeb fix, and they might just stick around for the whole music streaming thing they offer.