Sometimes a video needs a bit of pizzazz before it’s worthy sending to your friends, it needs a soundtrack and WeChat have you covered.
Chinese messaging app WeChat are adding a feature that allows users to add songs to videos when they share them with their friends. WeChat will add access to tracks from QQ Music, a popular Chinese streaming service owned by WeChat’s parent company Tencent.
The new features will let users add background music from QQ’s giant catalogue to any videos that they send on WeChat messenger. There are concerns over the copyright clearance for video usage despite the music being cleared for use on QQ Music.
Some are saying this new feature is a response to Douyin, China’s version of TikTok. Concerned parties say that WeChat are trying to offer an alternative to prevent losing people to an alternative platform.