YouTube Shorts have blown up bringing TikTok-style short, vertical video fun to everybody’s favourite video site – but just how big are they?

YouTube Shorts have taken the world by storm. With a potential audience of billions on the world’s favourite video platform, they are possibly TikTok‘s strongest competitor.

YouTube have been the big dogs in video for years. The platform has many, many lifetimes worth of content on everything you can imagine. Billions of hours of content are watched on YouTube every single day.

With YouTube Shorts, they changed up the formula. As everyone started to use TikTok years ago, they saw there was a new angle to videos: Short, easily watched and browsed videos in bitesize form. YouTube didn’t want to miss out and so began the time of YouTube Shorts.

Since launching YouTube Shorts in 2020, the format has seen incredible growth. With a dedicated place in the YouTube app and more creators making shorts from their content every year, Shorts are massive.

How many views do YouTube Shorts get in 2024?

YouTube Shorts receive over 70 billion daily views. That’s the latest figure from YouTube CEO Neal Mohan, in a blog post discussing the future of YouTube and its creators.

YouTube Shorts are popular around the globe, but 23.6% of Shorts come from India. Another 23.4% of Shorts come from the United States. When it comes to viewers, the United States watches more with about 19.4% of the traffic, whilst India only watches 5.2% of the overall views on Shorts. More than 70% of YouTube Shorts are longer than 15 seconds.

That’s a huge potential for creators to get seen and heard from Shorts. Mohan revealed that there were 50% more creators making Shorts in 2023 than there were the year before. YouTube have encouraged creators to make Shorts, with easy options to transform regular videos into vertical videos up to 60 seconds long.

Shorts offer creators an easy way to grab the attention of browsers. Watching a Short that’s under a minute is far less-committal for viewers than clicking on your full video. So, they’re a great chance to give a taste of your content that viewers will happily preview and if they like it, they can click straight through to your channel.

How can YouTube Shorts grow your music career?

As with TikTok, music is a massive part of YouTube Shorts. They offer a massive library of songs that creators can add to their videos, creating soundtracks, viral trends, lip-syncing, and so much more.

As an artist, being featured in YouTube Shorts is a fantastic way to get discovered. Your music has the chance to become a trending song, with your artist name and track title there for viewers to see.

Many artists have blown up from a viral trend on TikTok and YouTube Shorts. There is an easy and free way to get your music on YouTube’s library for use in Shorts.

At RouteNote, you can upload unlimited songs to YouTube Shorts, TikTok, and Instagram reels. This makes your music available to be used in videos, earning you money every time your tracks are used. What’s more, there is no signup fee or hidden charges!

You have a choice of uploading for free with RouteNote and keeping 85% of the royalties you make. You can pay a small upfront cost per release and keep 100% of your royalties if your music is going to be getting a lot of traction.

Sign up for free today and get your music heard around the world at www.routenote.com.