YouTube creators get tipped cash with their new monetisation tool

YouTube are adding ‘Viewer Applause’ so that viewers can throw virtual tips at live streamers and videos.

YouTube have begun testing a new feature with creators that allows their viewers to send them cash tips. The feature called Viewer Applause will give creators even more ways to earn money on YouTube.

It’s similar to Twitch’s Cheer feature except will work in straight currency, as opposed to buying a virtual currency to use. It will also be a set flat-rate for each applause so viewers won’t be able to select the amount they want to give.

Their applause will be signified with a clap emoji that the viewer sees and no-one else. YouTube will take 30% of the fee from each clap, the same as they do in Super Chats and Super Stickers.

The tests are live for a few select creators and are available for viewers in the U.S., Australia, Brazil, India, Japan, Korea, Mexico, and New Zealand. The going rate for a clap in the U.S. is reportedly $2.

We will see how successful this new feature is with both creators and viewers over the coming months. If it’s a success, we could see a global rollout of the feature later this year.

Head of Social Media and Marketing, RouteNote

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