[Edit: Merry Christmas - stop reading blogs and go eat some turkey]
Artist Name: JINGLE CATS
Genre: Holiday
Location: HOLLYWOOD, CA USA
A long time ago in the frosty North Pole, nine kittens were born on Christmas Eve at Santa’s house. Mrs. Claus found them on the porch. They were very hungry and she gave them some milk. The mother was nowhere to be found. Mrs. Claus brought them into the house and set them down in front of the Elves. They mewed and purred with joy because they had been outside quite a long time. When Santa came home from delivering gifts to all the good girls and boys he put on a Christmas record and an amazing thing occured. The Jingle Cats began to sing along with the music. Everyone laughed and cheered and the Jingle Cats brought joy to the entire North Pole that year. Now, with each Christmas, the Jingle Cats ride with Santa on his sleigh and sing songs along the way. Many ordinary cats can hear them even when they are high above the clouds. All cats know about the Jingle Cats and they look out their windows for them each Christmas. If your cat winks in your eyes you will know that he has seen the Jingle Cats riding high. Oh what a joyful sound.
The rumours are true and Universal Music Group and Google have announced their joint venture, Vevo – a video site offering UMG’s music videos, with advertising revenues shared between the two.
The full press release is below for you to digest, and naturally we’ll have more analysis next week.
UNIVERSAL MUSIC GROUP AND YOUTUBE TO LAUNCH REVOLUTIONARY PREMIUM MUSIC AND VIDEO SERVICE
VEVO – UMG’s Premium Music Service Powered By YouTube To Launch In Coming Months
NEW YORK, NY and SAN BRUNO, CA, April 9, 2009 – Doug Morris, Chairman & Chief Executive Officer of Universal Music Group (UMG), the world’s leading music company and Eric Schmidt, Chairman of the Board & Chief Executive Officer of Google Inc., today announced that UMG and YouTube, a Google subsidiary, are working together to launch VEVO, a music and video entertainment service that will feature UMG’s premium video content.
In addition to VEVO, YouTube has renewed and extended its successful partnership with UMG that allows users to continue creating and watching user-generated videos containing UMG sound recordings and Universal Music Publishing Group’s compositions on YouTube through various territories around the world. The two companies will also share advertising revenue on YouTube and VEVO.
Launching later this year, VEVO will be a premium online music video hub built for consumers, advertisers and content owners that will blend UMG’s broad catalog of top artists and content with YouTube’s leading edge video technology and user community. YouTube will provide the technology infrastructure that will power VEVO and host UMG’s extensive library of professionally-created music videos on the new site. On YouTube, this content will be exclusively available through VEVO.com and a new VEVO channel through a special VEVO branded embedded player.
“VEVO will bring the most compelling premium music video content and services to the world’s single largest online video audience,” stated Mr. Morris. “We believe that at launch, VEVO will already have more traffic than any other music video site in the United States and in the world. And this traffic represents the most sought after demographic for advertisers, especially as advertising dollars continue their shift from old media to new. VEVO will be uniquely positioned to monetize this opportunity and a host of others as we grow it to become “the” destination for premium music video content online. For music lovers who want the best in music videos, the VEVO experience will be second to none. At the same time, VEVO will expand the premium video marketplace, generate new revenue streams for content creators, and provide brand advertisers an unprecedented opportunity to get in front of a highly engaged audience. We couldn’t be more excited about the huge potential we see in the VEVO service.”
“Technology has allowed fans to discover music in endless ways while creating new business opportunities for artists and labels alike,” said Mr. Schmidt. “At Google, we are committed to promoting greater innovation and choice and are thrilled to be working with UMG in what will surely be an exciting new service for consumers, advertisers, content creators and the music industry at large.”
At launch, people will be able to access UMG’s entire catalog of premium music video content, including professionally-created and full-length videos on VEVO, as well as artist-generated content and user-generated content hosted on YouTube. VEVO will also serve as a syndication platform, expanding the reach of the VEVO brand. This innovative platform is aimed at providing consumers the very best in digital music content while further extending UMG’s lead in the direct-to-consumer market.
Presently, UMG’s YouTube video channel has more than 3.5 billion views, making the UMG channel the most watched on YouTube.
Now this is the kind of innovation I love to see, especially when it produces something as full of feeling and funk as these tracks from Israeli producer Kutiman. He’s gathered toghether a mass of miscellaneous ‘objets trouvee’ that others have uploaded on YouTube, and made some really varied and fantastic tunes with them. He explains it thus:
And here are the videos themselves, in handy playlist form. Please do watch them all: YouTube must need the traffic after removing all the commercial videos from their site…
Please also check out Kutiman’s own website and sent him some love if you like his work: http://thru-you.com/
CNET and the Wall Street Journal are both reporting that Universal Music Group and YouTube are in final negotiations to create a new music videos website, with the working title of Vevo.
The site is intended to feature music videos, artist-related content and interviews. The aim of course is to bring in more high profile brands who arent necessarily interested in advertising on YouTube because of its user-generated content.
It has been mentioned by CNET that the three other major labels have all been approached to join the Vevo service. Im sure this would all work in the same way as Myspace Music in which the major labels all have an equity stake. Myspace Music has amazed me that so many independent labels have come on board with the solution, because they should realise that part of their profits are still going to the major labels. However, with Myspace Music most independent labels need to have their music on the site, so why not make some revenues in the process.
RouteNote has been lucky enough to partner with Mininova to offer some of our video content to the 100 million people who use the site every month. Mininova is the worlds largest bittorrent client in which receives over 800 million pageviews every month.
One of the first videos we have added to Mininova is The Peoples String Foundation – Red Dress Woman in Black. The video can be currently viewed on our YouTube channel, but if you want to download the video to place on your computer or ipod here is the link to the torrent on Mininova.
Enjoy!
In the future RouteNote will be adding more videos and other content to Mininova and other bittorrent sites to help drive promotion of our artists. Stay tuned for more freebies coming soon.
[Edit: Merry Christmas - stop reading blogs and go eat some turkey]
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