How to use iTunes to Promote Your Music and Grow Your iTunes Revenues

There are a lot of artists who want to know how to use iTunes to increase their sales on iTunes. Here at RouteNote we have a lot of artists who do amazingly well from their sales on iTunes, and a top seller has provided the musicthinktank with some amazing tips on how to sell more on iTunes.

With iTunes you really need to promote yourself within the walls of iTunes, and this goes a long way to help you sell and grow your fan based across other sites.

Here is a step by step process on how to promote yourself within iTunes. Please remember that this does take a lot of time, but overall can really get some great results.

Step 1 – Sign up to iTunes and Buy Some Music

The first thing you should do is signup and buy some music (your and your friends), this gets you familiar with the process of buying, plus this will come in handy when you ask your fans to buy your tracks later.

Step 2 – Create at Least 5 profile accounts

Did you know that with each credit card that you register with iTunes you get 5 separate accounts? iTunes designed it this way so families in one household can all use one card.

All profiles are kept completely seperate and not interconnected. One of the profiles will be use by you as your main account, but you can use the other 4 accounts to help promote yourself.

TIP: While you are creating these profiles: Think about your target audience – who are they? Older dudes that like prog rock, or teenagers that like Britney Spears? Create profiles that would fit the types of people who like your music. Choose a name for each profile so they each have an individual personality. Give them distinct personalities and even imagine where they might be from.

Step 3 – Review Other Artists

With each profile – individually begin to review other people’s music. You definitely want to review three or four other artists that have nothing to do with you or your genre so choose some of the artists that have influenced you or artists that you like and create some reviews.

Step 4 – Create iMixes

You will need to create 2 categories of iMixes:

1: iMixes that have nothing to do with you and your music


  • Best of Madonna
  • Great local bands from your hometown
  • Best of Bob Marley
  • Best of the 1970’s


Create mixes that include your own tracks with other complimentary tracks (artists you get compared to and who you are influenced by that sound good when played next to your songs). When you create iMixes think of yourself as a DJ or a curator and piece together thoughtful lists.

TIP: Add some of the top sellers from each week in your genre and style as buyers will already be looking for the top sellers when they come to iTunes.

TIP: You should create an iMix at least one time per week per account.

Step 5 – Vote for iMixes

Make sure you vote on as many iMixes as possible. Vote for your own iMixes using all of your profiles.

COOL: iMixes that begin to pick up votes rise to the top where other buyers will begin to respond to them and purchase your iMixes.

A Note about iMix voting: People who are key users who are also heavily promoting their own music sometimes can be competitive. They may try to vote your iMixes down so that the iMixes that they have created rise to the top.

What my friend says about this: Being malicious on iTunes is awful. Don’t give other people bad reviews. Stay away from this type of negative behavior. Just focus on your own voting and contributions.

Step 6 – Master iMix Sandwiching

When you create an iMix, you want to sandwich yourself between hot chart-toppers in your genre, and add artists that already have five-star reviews.

For each iMix, make it at least 20 songs, but you can go to 40 or 50 songs. To stay on top of the charts for your iMix, you must get the most votes and the most stars.

TIP: Don’t forget to vote for other people’s iMixes so it looks like you are well-rounded.

This is where registering different credit cards and different personalities so you can actually log in and vote for yourself comes in handy.

Step 7 – Remove Unpopular iMixes & Update Them

If your iMix fals below three stars you should take your iMix down from iTunes, add some new tracks to it, and then add it again as an updated iMix.

It will take a few hours for your updated iMix to show back up into the iTunes profiles, but you don’t want to have a poorly rated iMix sitting in the iTunes system with your music in it.

How To Update an iMix: In order to update an I-Mix: Click on the arrow on iTunes. Then click on “update,” and add some new tracks,

TIP: Don’t rename your iMix

iMixes are good for a whole year, so you want to make sure that you start voting, when it goes back up. It takes between 6 to 12 hours for a newly edited or a new iMix to show up.

Here’s The Wrap Up:

For each profile you create: Their iMixes to match their personality:

1. Create then wait for your iMix to show up.

2. Log in as each of your different reviewers and users.

3. Vote five stars from each of the profiles you have created.

4. Start watching your music sell

5. Go in two times per week and create new iMixes.

6. After a while to stay in the most recent, you must continue to make new iMixes. Vote, vote and vote.

7. Remember, you must log in and submit votes for each of the iMixes with each of your separate accounts and many sepearte times. This is the most time consuming part of the process, but if you do this, the rewards and the sales will pay off deeply

8. Log in and vote for: Was this review helpful? And click yes per account. This will help your iMix move up the charts.

9. When you make an iMix, don’t only include the chart toppers, but also include what appeals to you as a listener and what the fans of this iMix might actually like.

10. Remember, you are creating a useful contribution to the iTunes community. The key is make iMixes on Mondays because on Tuesdays the new release schedule will kick in and that’s when your iMixes will show up

Queens of the Stone Age to Reissue Rated R Album

Queens Of The Stone Age are set to reissue their 2000 album Rated R. Josh Homme has told the NME that the reissue will probably be released some time around July. It will feature a live recording from one of the band’s past performances at the Reading Festival as well as extra tracks.

“Am I surprised Queens have survived to the point where we have reissues?” Homme questioned. “Yes! And that all the people [other players on ‘Rated R’ are alive too.”

The tracklisting and final release date of the ‘Rated R’ reissue are yet to be announced.

Kayne West’s House for Sale

The Awl:

Kanye West seems to really like Hawaii, where he is recording his new album, A Good Ass Job. So much so that he has put his kind of boring 3-bedroom, 4,214-square-foot Hollywood house, built in 2002 at 7882 Fareholm Drive, up for sale for $3,995,000. (It’s way overbuilt on the lot, which is only 5,320 square feet.) The decor is what you’d expect: the cool earth-tones and open space of the “Love Lockdown” video, set of by bright-blue pop art, giant-sized children toys and Takashi Murakami stuff. It gets a little Romper-Roomy sometimes, but the fish-tank bathtub is the best idea since Hot Tub Time Machine. Or, you know, you could buy an adorable, very L.A. 2-bedroom house up the next block for $799,000. Your call.

Free Music: Circus Envy – Say Something

We have recently been featuring a lot of free music by artists from all over the world in different genres, and today we have another free track for you from a UK band called Circus Envy.

Circus Envy are an alt.folk band formed in Hull in 2005. Featuring a line-up of primarily acoustic instruments, they add a traditional sensibility to modern songs with use of bouzoukis, mandolins and cajon alongside guitars and bass. A flurry of local gigs brought them a loyal local following and interest from BBC and independent Radio. Debut album, ‘Take Me Home’ was released in 2008 to critical acclaim, leading to the band being selected to play on the Beverley Folk Festival’s Acoustic Treasures Tour in 2009 and then at the festival itself. High profile support gigs for Martin Simpson and Jackie Leven and a main stage appearance at the Hull Pride and Freedom Festivals followed.

2010 holds exciting prospects for the band. An early gig at the 100 Club in London was followed by the band heading to the studio to record an EP – “A New Dawn” – with Stu Hanna (Show of Hands/Megson) and Andy Bell (Kerfuffle) at the helm. Featuring guest appearances by Sam Sweeney and Hannah James (Bellowhead/Kerfuffle). The band is now on the road promoting the EP release and will return to the studio later in the year to commence work on album number two.

I really think this band has a lot of potential. Expect to see a lot more of them in the coming years!

Circus Envy – Say Something by routenote

The Chemical Brothers – Swoon

The Chemical Brothers are actually still releasing music 15 years after turning the UK music press on its head with Exit Planet Dust. First up is the album’s first single, “Swoon,” with its synths to fit the track title and a luminous beat mix underneath. The video’s all black backdrop with colorfully washed out silhouettes (literally) falling in love, Smith and Lyall’s visual take on beat matching.

Further is out 6/8 via Freestyle Dust/Astralwerks. Don’t forget “Escape Velocity.” The band will be doing the record over four shows at London’s Roundhouse 5/20-23. Check their site for details.

Gorillaz Announce England Tour in September: Tickets on Sale May 21

Gorillaz will be touring England in September but only playing five arena dates.

The dates they’ll play are:

10 – Birmingham, N.I.A
11 – Newcastle, Metro Arena
12 – Manchester, MEN Arena
14 – London, O2 Arena
15 – London, O2 Arena

Tickets cost what they did for their last couple of dates, £45. That’s quite a lot but probably represents at least half-decent value for money, given that it’s Gorillaz – who are deserving of this status. These very tickets will go on sale at 9AM on Friday May 21, by which time we’ll hopefully have a government. Get them from here or here.

Free Music: Kings Go Forth – One Day

Milwaukee soul band Kings Go Forth is just about to launch their debut album, The Outsiders Are Back. Kings Go Forth has been getting a lot of positive press from many soul music blogs and even spun by the likes of DJ Shadow.

Written by Noble and Wolf, the full-length of nine original songs includes the Moulton mix of “Don’t Take My Shadow.” The album’s lone cover is an impossibly obscure soul lament written and recorded in a prison. In addition to Noble and Wolf, Kings Go Forth features Andy Noble on bass, Dave Wake on keyboards, guitarist Dan Flynn, percussionist Cecilio Negron, Jr., the explosive drummer Jeremy Kuzniar, trombonist Dave Cusma, trumpeter Jed Groser, vocalist Dan Fernandez, and rhythm guitarist and vocalist Matt Norberg.

One Day by routenote

Warner Music Financials and Views on iTunes

Warner Music Group have announced their numbers for the first quarter of 2010. Warner Music Group cut its loss to $25 million compared to $68 million a year ago. Recorded music sales were down 5.5% year-on-year to $534 million, but global digital sales were up 11.2% to $189 million, with the UK singled out as a particularly strong market.

Digital sales now account for 30.1% of WMG’s total income. CEO Edgar Bronfman praised Apple – “No-one’s gotten very rich betting against Steve Jobs – and I don’t want to be the first to do it” – although he refused to speculate on whether it’s about to launch a subscription model for iTunes.