YouTube have been announced as the official streaming partner of The Streamy Awards, an awards ceremony for online video creators.
The Streamy Awards have announced that the world’s largest and most popular video hosting site, YouTube, will be the official live streaming partner for the awards ceremony. As an awards ceremony celebrating the best in online video the partnership makes sense for both parties.
YouTube’s Chief Marketing Officer Danielle Tiedt said: “YouTube has long been a supporter of the Streamy Awards, sharing its commitment to honor the innovators who are creating cutting edge content for millions of fans around the world. With audiences migrating to live streaming event programming, we are thrilled to make the 6th Annual Streamy Awards available to audiences worldwide.”
The past year YouTube have been emphasising their live streaming capabilities, recently adding live streaming for mobile devices and making incredible breakthroughs with 360° live streaming. Whilst facing increased competition from live streaming competitors like Periscope and Twitch, YouTube have still managed to almost double the views of live streams on their platform in the past year.
The Streamy Awards were created to celebrate the best in online video, like the Oscars for YouTubers and other online video platforms. The Streamys draw a crowd from celebs outside of online video too, with guests last year including Sir Mix-A-Lot, Future, James Van Der Beek, and others.
The Streamys will be live streamed on the official Streamys YouTube channel on October 4th from 9 PM ET/6 PM PT. A number of creators attending will also stream parts of the event on mobile on their respective channels.
The 2016 Streamy Awards will be hosted by popular “Viner” King Bach and will be joined by a host of online stars presenting, including; James Van Der Beek, Shay Carl, Jenn McAllister, Logan Paul, Flula Borg, Yousef Erakat, HolaSoyGerman, and Smosh.