YouTube are reportedly looking for the rights to stream TV series and films to add to their new subscription service YouTube Red.
When YouTube revealed their first subscription service ‘YouTube Red’ they announced that they would be bringing original, exclusive programming to the service in 2016. Now it seems YouTube are looking to a whole step further and rival services like Netflix and Amazon Prime Instant Video by bringing TV series and films to YouTube Red.
Executives at YouTube have reportedly met with Hollywood studios as well as other production companies to discuss licensing for new content. Wall Street Journal reported that Susanne Daniels, a former programming chief at MTV who joined YouTube earlier this year, and Kelly Merryman, an ex-Netflix content executive who joined YouTube last year, are involved in talks with studios and production companies.
There is currently no news on what series and films would make it to YouTube however due to the early nature of the discussions their decisions probably haven’t made it that far. According to WSJ’s report YouTube will focus on new content whereas competitors often aim to license existing, older content.
Whilst we wait to hear more news on any films and TV shows that will be coming to YouTube Red we can expect to start seeing YouTube’s own original shows start streaming early 2016. YouTube have partnered with famous YouTubers for their original programming with shows featuring personalities such as PewDiePie (Felix Kjellberg) the most subscribed YouTuber, Lilly Singh, The Fine Brothers, Joey Graceffa and many others.
It has been just over a month since the launch of YouTube Red, which was released in late October for the US, and it is yet to be seen when Google and YouTube will bring their subscription service to other regions.
A YouTube Red subscription costs $9.99 a month and, as well as the planned original content, provides users with ad-free videos, background viewing and offline videos.