Understanding the algorithm is crucial for artists and creators looking to establish an audience on digital platforms in 2023.

Creator Liaison, Rene Ritchie chats to Todd Beaupré, the Director of Growth and Discovery at YouTube on YouTube’s creator community channel, Creator Insider.

The two talk about what matters to the YouTube algorithm, how to implement new video formats into your channel strategy, and importantly, what creators need to think about when uploading, as well as specifically what YouTube are doing to help new and smaller creators. Towards the end of the video, the two talk about how YouTube are implementing machine learning across the platform going forward.

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