TikTok’s brand new series brings in the world’s biggest musical names to take fans behind the scenes, beginning with Charli xcx, Meghan Trainor, and Bleachers.

Off the Record is TikTok‘s new series for music lovers and superfans. In the series they will talk to top musicians from around the world about their creative processes, new releases, and offer a deeper look inside their artistic world.

TikTok write: “This new series on TikTok provides fans with an inside look at how albums come together, from creative ideation to choosing the perfect singles to release, and more.”

Why is TikTok launching Off the Record?

Off the Record is a series of in-depth interviews featuring today’s hottest artists. The show delves into the inspiration and process behind their latest albums, providing a unique perspective you won’t find anywhere else.

Every video begins with an introduction to the artist and their most recent album. They will then explore the creative process and vision behind their record with unique insights into their themes and the recording.

To start, TikTok are featuring interviews with Charli xcx, Meghan Trainor, and Bleachers. Artists lined up to feature on Off the Record soon include Shakira, Camila Cabello, and Peso Pluma.

@charlixcx Talk talk. #OffTheRecord ♬ Talk talk – Charli xcx

Meghan Trainor says: “TikTok has been a game changer in promoting my music and connecting with fans on a more personal level. I love that fans can discover new artists and genres so easily. It feels like the coolest way to give my amazing TikTok fans an exclusive look into the creative process behind Timeless.”

Fans can find artist’s new personal interviews by searching the #OffTheRecord hashtag or by visiting artists’ TikTok pages.

Why is TikTok launching Off the Record?

TikTok has become a major force in music discovery, with artists like Doja Cat and Lil Nas X rising to fame thanks in part to viral trends sparked on the app. Off the Record serves to further solidify this connection between musicians and fans.

TikTok describe themself as “the best place for music fans to discover new music and support their favourite artists”. Off the Record is part of their journey to highlight artists further on their platform.

Late last year, TikTok launched new Artist Accounts. These special accounts give artists more control over their profile and the presence of their music on the video platform.

Last month, TikTok launched a new feature called Fan Spotlight with support from Billie Eilish. The feature allows artists to highlight fan videos on their songs’ TikTok pages.

TikTok continue to increase their work with artists to promote music on their platform. Their moves follow a brief conflict with major label Universal Music Group earlier this year that was resolved with a new deal that involved TikTok providing more opportunities for artists on their app.

Artists all over the world can add their music to TikTok’s music catalogue. With your music on TikTok, creators around the world can use your songs in their content. Reach huge new audiences with the potential of your song going viral or being part of a video trend.

You get paid every time your music is used in a video on TikTok. You can add your music to TikTok for free at www.routenote.com.