Tencent launches new partnership bringing QQ Music to Audi cars

Image Credit: Tencent

Owners of equipped Audi vehicles will be able to stream QQ music and access other services from Tencent without taking their hands off the wheel.

Tencent have announced a new partnership with Audi China. Soon Audi vehicles in China will be able to run in-vehicle digital services from the technology giant, creating an “intelligent and interconnected digital ecosystem.”

As long as they’re equipped with the latest generation of Audi connect, Audi vehicles will be able to access QQ Music, China’s favourite music streaming service and a RouteNote partner. Other services on offer include in-car social media app Wechat, Tencent Maps, and Tencent Light App.

Werner Eichhorn, president of Audi China, said: “Strengthening strategic cooperation with Tencent will help us further expand the Audi product ecosystem for Chinese users, and provide customised services for their specific needs.”

Tencent has been developing integration in vehicles since 2018, working on internet in vehicles, access to cloud-based storage and autonomous driving. The tech giant has partnered with over 30 carmakers so far, with Tencent products used in over 120 models. The WeChat app, first revealed in 2019, lets drivers send messages, make calls and share their location, all hands-free.

Audi is the latest partner to be announced by the Chinese technology giant, offering in-car cockpit digital technologies including social media and content services.

Imagining your music blasting out of car stereos across China? RouteNote’s partnership with Tencent means independent artists can distribute tracks to QQ Music, as well as many other major platforms and stores worldwide, for free. Find out more and sign up today here.

I write about music for RouteNote, sharing fun stuff, news, and tips and tricks for musicians and producers. Also a saxophonist and hater of marmalade.

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